|
Explanations
on DanceUniverse Advertisement
Explanation on Adv.| Banner Position
& Price
Banner Samples | Adv. Application
| Banner
Design Status
DanceUniverse is a VERY SPECIAL
site
Dancesport is one of the most elegant hobby
activities. It is a coupling of sports and art.
Dance is now a BUSINESS
and MARKET.
DanceUniverse is one of the MOST
ACTIVE sites in the
world.
DanceUniverse is now visited by more than 200,000 visitors every
week.
Put your advertisement in DanceUniverse, you will meet
NEW consumers and customers, which you could not have
found through other media.
| 1. Internet
Advertisement
|
1.
Possible to advertise worldwide, with no restriction on time and distance.
2.
Possible to advertise for 24 hours each day.
3. Relatively LOW
COST in
advertisement, compared with other media such as newspapers, magazines and
broadcasting.
4. Easy access to the desired target of advertisement.
5.
Mutually interactive between the advertiser and the user of the advertisement
(consumers and/or others). If the user clicks on the advertisement banner, it
can be lead directly to the commodity and service of the advertiser. Thus, the
opportuniity for the evetual sales of the goods or service could be
maximaized.
6. By using the varioius kinds of tools and functions of the
website management, it is possible to identify the needs of the users. It is
possible to analyze the consumer's behaviours and it can be lead to the
advertiser's positive marketing activity plans.
7. Possible to measure the
effect of advertisement in the easier way. Thus it is possible to
modify or change
the advertisement strategy, when it is required.
| 2. Merits of Advertising on DanceUniverse and the Effects Expected |
DanceUniverse is a VERY SPECIAL
site for your Advertisement !
1. Dancesport is one of the
most elegant hobby activities. Dance is a coupling of sports and art.
2. Dance is now a BUSINESS and MARKET, as you see in the Golf Market.
Dancesport (Ballroom Dance and Latin-American Dance) has history of more than 50
years. The dancesport population is explosively increasing in the recent 7-10
years.
3. DanceUniverse is
one of the MOST ACTIVE sites in the world.
4. DanceUniverse is
now visited by more than 200,000 visitors every week, and the number of visitors
is consistently increasing.
5. DanceUniverse
provides services and goods, in the combined effort of DanceUniverse.co.kr and
DanceUniverse.TV. DanceUniverse is currently regarded as one of the most
important and the best sites among dance-related ones. Most of the dancers
including professional and amateur dance competitors, dance enthusiasts, and
lots of dance learners (beginners, etc.) are using DanceUniverse for getting
informations, and buying dance goods of various kinds such as dance shoes, dance
music CD's, dancewears, dance videos, etc.
6. If you put your banner advertisement in DanceUniverse, you will meet
such NEW consumers and customers which you could not have found through other media.
7. It is appropriate to advertise the corporate image as well as
commodities. Dance lovers are special group to which you may intend to advertise
the high end products and services.
8. Dancers whether they are doing seriously or as simple hobbies, are such
people whose sports and cultural activites are much extended to the other types
of high class cultural activities. They have rather high comsumption capacity
and power. Thus, the types of goods or services which can be advertised are much
more than the dance items. Such goods which are not directly related to dancing
could be also very good items to be advertised on DanceUniverse site.
| 3. Terms on
Advertisement
|
|
CPM(Cost Per Mill) |
The unit cost (price) for the specific advertisement to
be shown 1000 times. |
|
Impressions |
Number of exposure of the specific advertisement to the
vistors of sites. |
|
Number of Accounts |
Number of different advertisement which are sharing the
same position of advertising banner. |
|
CTR(Click Through Rate) |
Number of clicks per impresson, i.e.
Number of clicks divided by number of impression. |
| 
